SCHEDULE OF EVENTS

JEEP BEACH Events

Jeep Beach is bringing you new events and exciting experiences! Starting with our Jeep Beach 5k Fun Run on Sunday and ending the following Sunday with the World’s Most Famous Beach Parade, you’ll want to make plans to spend all week at Jeep Beach!

Sunday, April 18 2021

EVENT: Jeep Beach 5K Fun Run

TIME: Registration 8:00 AM/Race 9:00 AM

LOCATION: Landshark Bar and Grill

ADDRESS: 471 S Atlantic Ave, Daytona Beach, FL 32118

POWERED BY: Southern Stone Communications

DESCIPTION: Join the Jeep Beach excitement for this fun 5K & Fun Run with Jeep Beach Week fans from across the country! We encourage you to wear your Jeep Beach Week attire and enjoy the sounds of the surf from the “World’s Most Famous Beach” for our morning race. A portion of the race proceeds benefit the Jeep Beach. Runners and walkers alike will enjoy the sun and sand at their feet for this Jeep Beach Week themed 5K and Fun Run! Join us after the race at LandShark Bar & Grill where registered participants will receive a complimentary beer and slider.

REGISTER: Register now at: https://runsignup.com/Race/FL/DaytonaBeach/JeepBeachWeek5kRunWalk

Monday, April 19 2021

EVENT: Registration

TIME: 12:00- 4:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Scavenger Hunt

TIME: All Day

LOCATION: Daytona Beach and surrounding areas

DESCRIPTION: This year the Scavenger Hunt will be digitally powered by our new Actionbound APP. You must have a smartphone or tablet to play, take your selfies at each location and acquire your points for FREE Scavenger Hunt raffle tickets. The APP will not be available for download until Sunday April the 18th. Your earned raffle tickets will be available for pick up under the Raffles tent inside the Daytona International Speedway Friday, April 23rd from 9:00 AM – 5:00 PM – Saturday April 24th from 9:00 AM – 12:00 PM.


EVENT: Jeep Beach Gives Back Night sponsored by the Daytona Tortugas

TIME: 6:00-9:00 PM

LOCATION: Jackie Robinson Ballpark

ADDRESS: 105 E. Orange Ave, Jackie Robinson Ballpark, Daytona Beach, FL 32114

POWERED BY: O’Quinn Insurance Agency, Rue and Ziffra, Realty Pro Title, Home Team Lending

DESCRIPTION: A night of fun to celebrate Jeep Beach charities with some of our local charities on site in the pavilion for you to visit. We will have a family friendly event with a celebrity softball game as well as activities for the kids of a balloon twister and both the Jeep Beach and Tortugas mascots. There will be vendors on site with raffles for a number of items valued at >$250.00 and given away at the end of the evening. All of our Boosters and VIP are invited to an evening in the Bull Pen with food and beverage. Be sure to wear your VIP/Booster Lanyards to gain access. Come out and enjoy this kickoff event full of Jeep Beach fun.

Tuesday, April 20 2021

EVENT: Registration

TIME: 9:00 AM-4:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Scavenger Hunt

TIME: All Day

LOCATION: Daytona Beach and surrounding areas

DESCRIPTION: This year the Scavenger Hunt will be digitally powered by our new Actionbound APP. You must have a smartphone or tablet to play, take your selfies at each location and acquire your points for FREE Scavenger Hunt raffle tickets. The APP will not be available for download until Sunday April the 18th. Your earned raffle tickets will be available for pick up under the Raffles tent inside the Daytona International Speedway Friday, April 23rd from 9:00 AM – 5:00 PM – Saturday April 24th from 9:00 AM – 12:00 PM.


EVENT: Jeep Beach Luau Meet and Greet sponsored by ONE Daytona and Landshark Lager

TIME: 6:00-9:00 PM

LOCATION: Victory Circle at ONE Daytona

ADDRESS: One, Daytona Blvd, Daytona Beach, FL 32114

POWERED BY: Quinn Insurance Agency, Rue and Ziffra, Realty Pro Title, Home Team Lending

DESCRIPTION: Wear your best luau outfit and join us for another family friendly event at ONE Daytona where we will have both the Caribbean Chillers band and guest musician Bailey Callaghan playing on stage at Victory Circle. The vendors will have a number of their Jeeps on site for you to view. We have invited the balloon twisters back for another evening with the kids (and those young at heart) as well as our own Jeep Beach mascots, Rubi and Willy. Jeep Beach will have their silent auction items on site as well as the merchandise trailer. Our Boosters and VIP are invited to join us on the patio of 4Rivers for food and beverage. Be sure to wear your VIP/Booster Lanyards to gain access. Come out and dance the night away with the tunes playing and surrounded by the Jamily.


EVENT: Pink Narcissus-Shop for a Cause with Lilly Pulitzer

DATE: Tuesday April 20, 2021

TIME: 10:00 AM-8:00 PM

LOCATION: Pink Narcissus

ADDRESS: ONE Daytona 230 Daytona Boulevard, Suite G-610 Daytona Beach, FL 32114

BOOSTER EXPERIENCE INCLUDES:

  • Join us as we shop for a cause in support of Jeep Beach. Bring your friends and check out our new Spring 2021 arrivals. Be sure to join your Jamily from 6:00-8:00 PM for the unveiling of our new Lilly signature cocktail using Copper Bottom’s Jeep Beach rum!

Wednesday, April 21 2021

EVENT: Registration

TIME: 9:00 AM-4:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Scavenger Hunt

TIME: All Day

LOCATION: Daytona Beach and surrounding areas

DESCRIPTION: This year the Scavenger Hunt will be digitally powered by our new Actionbound APP. You must have a smartphone or tablet to play, take your selfies at each location and acquire your points for FREE Scavenger Hunt raffle tickets. The APP will not be available for download until Sunday April the 18th. Your earned raffle tickets will be available for pick up under the Raffles tent inside the Daytona International Speedway Friday, April 23rd from 9:00 AM – 5:00 PM – Saturday April 24th from 9:00 AM – 12:00 PM.


EVENT: Jeep Beach Track Laps

TIME: 9:00-4:00 PM

LOCATION: Daytona International Speedway Gate 70

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: This is your opportunity to drive your Jeep on the track at Daytona International Speedway. If you have added this onto your JB21 registration, please show up at Gate 70 thirty minutes ahead of your time slot. Please make sure you have your JB21 sticker on your windshield and your Track Lap hang tag visible. If you did not receive in your mailed packet, you can pick this up at Gate 70. Your photo will be taken as you cross the finish line and is included in this add on. Vroom Vroom.


EVENT: Cracker Ranch sponsored by Gear America

TIME: 9:00 AM to 4:00 PM

LOCATION: Florida Cracker Ranch

ADDRESS: Co Rd 200, Bunnell, FL 32110

DESCRIPTION: Join your fellow Jeepers for two days of fun at Florida Cracker Ranch off-road park. This event is an add on to your JB21 registration. You may also add it upon arrival, if you have not already, at Gate 70. You will find just the right level of adventure for you and your Jeep. You can explore the trails, obstacle course or sit back under the shade and watch your fellow Jeepers push their fun levels all the way to the max. It is a full day of fun, sun and mud. Food trucks will be on site. Jeep Beach Volunteers will be available throughout the park for your assistance if needed.

IMPORTANT: You are required to Check-In at Gate 70 at Daytona International Speedway prior to admit to Cracker Ranch. A notarized waiver must be completed for each person in the Jeep. You will have to show this waiver at the gate of Cracker Ranch and will not be allowed admittance without it.


EVENT: Jeeps at the Rock sponsored by the ShadeBrigade

TIME: 9:00 AM

LOCATION: Hard Rock Hotel Daytona Beach

ADDRESS: 918 N Atlantic Ave, Daytona Beach, FL 32118

DESCRIPTION: 2021 is here and “Jeeps At The Shores” is now “Jeeps At The Rock.” We are pumped to announce that we have partnered 100% with the Jeep Beach organization to bring the same Wednesday, Thursday beach days to Daytona’s newest and nicest beachfront hotel: The Hard Rock – Daytona Beach.

For 2021 Jeeps at The Rock, we return with:

  • Surf School
  • Beach Games
  • Tug-A-War – Sign Up your team here
  • Vendor Displays
  • Hourly Prize Raffles
  • Lunch and Drink Specials
  • Pool Party – featuring DJ Flip

EVENT: Jeep Beach Jamily Reunion Tailgate Party

TIME: 6:00-9:00 PM

LOCATION: Daytona International Speedway Midway and Pavilion

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: This is a night of EPIC fun with lots of activities to include:

  • Sound and Light Competition powered by Soundcrafters Daytona (entrants must present with hang tag)
  • Show and Shine powered by Destination 4×4 (entrants must present with hang tag)
  • Tailgate Party
  • Vendor Village

All attendees to this event will enter through Gate 40 at Daytona International Speedway where our Jeep Beach team will assist with parking.

Those Jeeps with hang tags for both the Sound and Light Competition and the Show and Shine can begin load in as early as 4:30 PM and must be set up by 5:30 PM. Hang tags must be visible in the Jeep on the rearview mirror along with a 2021 Jeep Beach registration sticker on the windshield. No exceptions.

All Jeep clubs are invited to gather inside of Gate 40 in the designated club staging area until all members have arrived and then will be brought into the designated tailgate parking area. Load in will start at 5:30 PM. We encourage Jeep Clubs to bring their banners, flags and have an award for Best Club Pride.

Individual Jeeps will be brought in as they arrive and parked in the tailgate parking area. Load in will start at 5:30 PM.

Everyone is encouraged to bring your EZ Ups, chairs and food (no cooking). We will have Food Trucks on site as well as an open bar in the pavilion.

Boosters and VIP will be lead into a designated priority parking area and are invited to join us in the Pavilion for food and beverage. Be sure to wear your VIP/Booster Lanyards to gain access.

This is a kid friendly event with balloon twist artists, hand tattoos, stilt walkers and lots of free swag for all. To attend the tailgate party is free and open to all Jeeps. Come out and join us on the night full of fun at the Daytona International Speedway Midway.

There will be a vendor village on site for you to see the latest products. We will also have a DJ putting out the tunes. We encourage everyone to walk around and check out all the activities.

We will try to limit Jeep movement once the events starts as a safety precaution. The event is over at 9:00 PM and all gates for departure will be opened onto ISB.

Thursday, April 22 2021

EVENT: Registration

TIME: 9:00 AM-4:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Scavenger Hunt

TIME: All Day

LOCATION: Daytona Beach and surrounding areas

DESCRIPTION: This year the Scavenger Hunt will be digitally powered by our new Actionbound APP. You must have a smartphone or tablet to play, take your selfies at each location and acquire your points for FREE Scavenger Hunt raffle tickets. The APP will not be available for download until Sunday April the 18th. Your earned raffle tickets will be available for pick up under the Raffles tent inside the Daytona International Speedway Friday, April 23rd from 9:00 AM – 5:00 PM – Saturday April 24th from 9:00 AM – 12:00 PM.


EVENT: Jeeps at the Rock sponsored by the ShadeBrigade

TIME: 9:00 AM

LOCATION: Hard Rock Hotel Daytona Beach

ADDRESS: 918 N Atlantic Ave, Daytona Beach, FL 32118

DESCRIPTION: 2021 is here and “Jeeps At The Shores” is now “Jeeps At The Rock.” We are pumped to announce that we have partnered 100% with the Jeep Beach organization to bring the same Wednesday, Thursday beach days to Daytona’s newest and nicest beachfront hotel: The Hard Rock – Daytona Beach.
For 2021 Jeeps at The Rock, we return with:

  • Surf School
  • Beach Games
  • Tug-A-War – Sign Up your team here
  • Vendor Displays
  • Hourly Prize Raffles
  • Lunch and Drink Specials
  • Pool Party – featuring DJ Flip

EVENT: Cracker Ranch sponsored by Gear America

TIME: 9:00 AM to 4:00 PM

LOCATION: Florida Cracker Ranch

ADDRESS: Co Rd 200, Bunnell, FL 32110

DESCRIPTION: Join your fellow Jeepers for two days of fun at Florida Cracker Ranch off-road park. This event is an add on to your JB21 registration. You may also add it upon arrival, if you have not already, at Gate 70. You will find just the right level of adventure for you and your Jeep. You can explore the trails, obstacle course or sit back under the shade and watch your fellow Jeepers push their fun levels all the way to the max. It is a full day of fun, sun and mud. Food trucks will be on site. Jeep Beach Volunteers will be available throughout the park for your assistance if needed.

IMPORTANT: You are required to Check-In at Gate 70 at Daytona International Speedway prior to admit to Cracker Ranch. A notarized waiver must be completed for each person in the Jeep. You will have to show this waiver at the gate of Cracker Ranch and will not be allowed admittance without it.


EVENT: Jeep Beach Vendor Parties

DESCRIPTION: Thursday night is a night whereby all the Jeep Beach vendors will be hosting parties throughout the city. We will try to update this information here, but please follow your favorite vendors on social media to find out all the details.

  • Track and Trail Annual Off Road Party at the famous Iron Horse Saloon (1068 US-1, Ormond Beach, FL 32174) from 6:00-9:00 PM
  • Destination 4×4 Party on Main Street at Peanut and George’s Pub (821 Main Street Daytona Beach, FL) from 6:00-9:00 PM to support JOSH a JB Charity.

Friday, April 23 2021

EVENT: Registration

TIME: 9:00 AM-5:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Main Event sponsored by Daytona Dodge Chrysler Jeep Ram & FIAT

TIME: 9:00 AM-5:00 PM

LOCATION: Daytona International Speedway Infield

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Join your fellow Jeepers for a day of fun with over 200 vendors covering 6.5 acres of the infield of Daytona International Speedway. Gates open at 9:00 AM with entrance through Gate 70 for those Jeeps with JB21 registration stickers. All spectators will access the Main Event through the front of Daytona International Speedway with a $10 fee/person and brought in via tram. VIP/Boosters will have access to priority parking areas as well as onsite food and beverages. The Jeep Beach Obstacle Course powered by Gear America is an attraction for all Jeeps (not just Wranglers) with options for beginner Jeeps with no modifications to courses with more challenge for those who want to test their skills and builds. Bring your walking shoes, sunscreen and have a great day with lots to see and do.


EVENT: Jeep Beach Scavenger Hunt

TIME: All Day

LOCATION: Daytona Beach and surrounding areas

DESCRIPTION: This year the Scavenger Hunt will be digitally powered by our new Actionbound APP. You must have a smartphone or tablet to play, take your selfies at each location and acquire your points for FREE Scavenger Hunt raffle tickets. The APP will not be available for download until Sunday April the 18th. Your earned raffle tickets will be available for pick up under the Raffles tent inside the Daytona International Speedway Friday, April 23rd from 9:00 AM – 5:00 PM – Saturday April 24th from 9:00 AM – 12:00 PM.


EVENT: Jeep Beach Tiki Party sponsored by ShadeBrigade

TIME: 7:00-11:00 PM

LOCATION: Hard Rock Hotel Daytona Beach

ADDRESS: 918 North Atlantic Avenue Daytona Beach, FL 32118

DESCRIPTION: This event is hosted by ShadeBrigade and is not included with your JB21 registration. You must have purchased a ticket to enter where there will be free beer, free food and SUPER RAFFLES held with all items valued at >$1000.00. All of the proceeds will be donated to the Jeep Beach charities. Family-friendly kids are free with a ticketed adult. This event is currently SOLD OUT.

Saturday, April 24 2021

EVENT: Registration

TIME: 9:00 AM-4:00 PM

LOCATION: Gate 70 at Daytona International Speedway

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Gate 70 is your information hub where you can pick up items related to your JB21 registration.


EVENT: Jeep Beach Main Event sponsored by Daytona Dodge Chrysler Jeep Ram & FIAT

TIME: 9:00 AM-5:00 PM

LOCATION: Daytona International Speedway Infield

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: Join your fellow Jeepers for a day of fun with over 200 vendors covering 6.5 acres of the infield of Daytona International Speedway. Gates open at 9:00 AM with entrance through Gate 70 for those Jeeps with JB21 registration stickers. All spectators will access the Main Event through the front of Daytona International Speedway with a $10 fee/person and brought in via tram.

VIP/Boosters will have access to priority parking areas as well as onsite food and beverages.

The Jeep Beach Obstacle Course powered by Gear America is an attraction for all Jeeps (not just Wranglers) with options for beginner Jeeps with no modifications to courses with more challenge for those who want to test their skills and builds.

Bring your walking shoes, sunscreen and have a great day with lots to see and do.


EVENT: Jeep Beach Giveaway of the 2021 Jeep Wrangler Rubicon 392

TIME: 5:30 PM

LOCATION: Daytona International Speedway Infield-Obstacle Course

ADDRESS: 1801 W International Speedway Blvd, Daytona Beach, FL 32114

DESCRIPTION: At the closing of the Main Event on Saturday, stick around and watch us give away the JB21 Jeep Wrangler Rubicon 392. This is one of the very first of this Jeep off the production line and YOU could be the winner.

Get your ticket here

Sunday, April 25 2021

EVENT: Jeep Beach Parade
TIME: 6:45 AM (beach access ramps open at sunrise)

LOCATION: Daytona Beach

DESCRIPTION: Join your Jeep Beach Jamily for this final goodbye to JB21 as we close out yet another great week and look forward to JB 22, April 24-May 1, 2022. You will see thousands of Jeeps on the World’s Most Famous Beach this morning with beach access on all ramps from Dunlawton to ISB. Gates open at sunrise and tolls start at 8:00 AM. Get there early and enjoy a site like none other!

Also, take part in the Jeep Beach Sweep where we will be providing bags for you to leave the beach better than you found it by picking up and disposing of trash.

Get your Jeep Beach Trail Sac here

Make sure to download the Jeep Beach App for Apple and Android – turn on notifications. The app will alert you of any updates throughout Jeep Beach Week!

All events are weather permitting and subject to change.