April 27 – Sat

9:00 AM - 5:00 PM

JB24 21st Annual Main Event Show at Daytona International Speedway

powered by Daytona Dodge Chrysler Jeep Ram                                                                                                                                                                              

  • JBR Stage with Various Live Musicians & LOTS of promotional giveaways
    • 10:00am – 11:45am Brew Band
    • 12:00pm – 12:30pm  National Anthem by Melanie DiMartino with flyover and special guests the Navy Seals Team and Navy Leapfrogs Parachute Team
    • 1:00pm – 3:00pm Jackalope
  • Kids Club Activities
    • 9:00am – 5:00pm – Inflatable games
    • 9:30am – 10:30am – Donuts with mascots
    • 10:30am – 1:30pm – Face Painters, Balloon Artists
    • 11:00am – 1:00pm – Hot Dogs with mascots
    • 3:00pm – 4:00pm – Sweet Treats with Mascots                                                                                                                                                                                                                                                                                                                 
  • Over 200 Jeep Industry Vendors
  • Jeep Beach Village to include Conservation Area, Food Trucks and more vendors 
  • Jeep® Brand Ride Obstacle Course, Concept Vehicles, Technology Trailer
  • Sand Lovers Sand Sculptors
  • Silent Auction Closes 12:00 pm and all items must be picked up by 4:00 pm at storefront at One Daytona (Suite H820) 
  • Scavenger Hunt and JB Rated Restaurant – Where The Locals Eat Tour CLOSES 5:00PM                                                                                                                                          

9:00 AM - 2:00 PM

11-2 Food is Served

Boosters/ VIP/ JB Edition Owners Club                                                                                                                             

  • Parking area center of the infield – PLEASE FOLLOW SIGNS AND PARKING ATTENDANTS!
  • Hospitality Location- The Daytona 500 Club located inside Jeep Beach Village
  • Hospitality hors d’oeuvres provided by Crabby’s Oceanside, Delmare Italian Chophouse, Mary Jane’s Ice Cream, Pumphouse BBQ, Stoked Poke, Dahlia’s Mexican Kitchen, BurgerTen & Chicken Too, South Turn Sports Bar, Avanu on Flagler, The Ormond Garage, The Grind Gastro Pub & Kona Tiki Bar, Big Tuna’s Beachside Bar & Grill, Buffalo Wild Wings


10:30 AM - 4:30 PM

Off-Road Toolbox Education Sessions – Ladies Only Sessions

Off-road Education Series. Preregistration was required. Sessions will be in the Jeep Beach Village – look for signage.

Did you miss sign-up? Check out the podcast!

Get the latest tips, tricks, and gear recommendations to take your off-road game to the next level. Whether you are a seasoned off-road veteran or just starting out, this Off-road Toolbox is your go to source for all things off-road.

Visit Offroadtoolbox.com to check out our the past podcast.

Tune in to Jeep Beach Radio every Tuesday at Noon Eastern  for the off-road podcast that take you off the beaten path and into the adventure of a lifetime.

4:00 PM

Jeep Drawing Announcement – In Victory Circle located in Jeep Beach Village


April 28 – Sun

6:00 AM

Official watch party and Bloody Mary Bar

at Crabby’s Oceanside

Location : 451 S. Atlantic Ave., Daytona Beach, FL 32118


6:00 AM

Jeep Beach Parade on the World’s Most Famous Beach

  • 5:45 am – Staging begins at all open ramps between International Speedway Blvd. and Dunlawton Avenue.
    • Beach Entry 1 – Int’l Speedway Blvd.
      Beach Entry 2 – Silver Beach Ave.
      Beach Entry 3 – Minerva Rd.
      Beach Entry 4 – Florida Shores Blvd.
      Beach Entry 5 – Van Ave. Park
      Beach Entry 6 – Dunlawton Blvd.
  • Beach pass not required for parade for gate entry before 8AM.
  • Beach tolls open at 8am! – beach passes will be required after this time