JB27 April 16th–25th, 2027

Join us for the Main Event and Vendor Show at the legendary Daytona International Speedway on Friday, April 23 and Saturday, April 24, 2027.

Your JB27 registration covers one Jeep and all seat-belted passengers and includes:

• Drive your Jeep through the iconic Speedway tunnel for direct access to the Main Event and Vendor Show
• Infield parking right in the middle of all the action
• Access to our all-new obstacle course built for Jeep enthusiasts
• Entry into Jeep Beach Village, featuring the JBR Stage, live entertainment, food trucks, and Kids Club
• Plus more throughout the weekend

Packages ship early 2027.

In-person pickup is available Monday, April 19 through Saturday, April 24 from 9:00 AM to 4:00 PM.