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Across the week

Signature Events

The week is more than the Main Event.

Register for JB27 JB27 schedule

Across the week

Signature events

Ten days of Jeep Beach, and the good stuff is spread across all of them.

Sound & Light Show

Jeep Beats and Jeep Glo, judged by IASCA-certified judges.

Neon Nights

Sound Showdown or Show & Shine under the lights at the Speedway.

Tiki Party

Wristband entry, super raffle, family friendly.

BBQ Showdown

A KCBS-sanctioned cook-off in the infield.

JBR Music Fest

A full day of live music, then fireworks.

Silent Auction

Bid on getaways, tours and experiences. Every dollar is charity.

Jeep Freedom Drawing

$50 an entry for a Gladiator Rubicon Dakota Edition.

VVIP Main Event

Rolex Lounge access, front stretch parking, food service both days.

Which ones are running in 2027?

The JB27 lineup is confirmed by Jeep Beach closer to the event. Registration is open now.

Register for JB27 JB27 schedule