Jeep Beach 2027
VVIP Main Event
Rolex Lounge, front stretch parking, food service both days.
Details below are the last published lineup for this event. JB27 dates, times and ticketing are confirmed by Jeep Beach closer to the event.
Parking and access
Parking
- Infield VVIP parking in the BLUE GARAGES, with direct access to Jeep Beach Village and the Main Event Vendor Show
- Front stretch VVIP parking at the elevators in front of the Axalta Injector
Rolex Lounge
- Open 9:00 AM to 4:00 PM
- VVIP lanyard credential must be on your person
- Bring the QR code from your confirmation email
Wristbands
- Keep your wristband on at all times
- Lost, cut, broken or misplaced wristbands cannot be replaced
- Credentials are per person and are not transferable
Food service, both Main Event days
- 9 – 11 AM
Continental breakfast — muffins, danish, breakfast breads, sliced fruit, coffee, teas, orange juice
- 11 AM – 4 PM
All-day Bill France hot dog station
- 11 AM – 2 PM
Lunch buffet — chips and gourmet dips, Caesar salad, veggie burger sliders, cheeseburger sliders, hot honey chicken sliders
- 2 – 4 PM
Afternoon snack break — cantina nacho bar
- 9 AM – 4 PM
Bar service — one adult beverage per adult ticket, card bars after that
You have access to the 500 Club in Jeep Beach Village for water and restrooms, but VVIP food service is only in the Rolex Lounge.
VVIP is sold with registration
The Summit Experience is the VIP lane at checkout.







